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Start
Anywhere.
Go
Everywhere.
Start
Anywhere.
Go
Everywhere.
Partnership
Flywheel
Start anywhere.
Go everywhere.
SCROLL
DOWN
is BNP Media’s strategic vision for how deep, informed marketing partnerships should function. It’s not a product or program. It’s a framework that reflects how we support advertisers from a single initiative to full-funnel execution by combining content expertise, channel reach, and direct access to qualified audiences.
OUR Partnership Flywheel
PLAN
OPTIMIZE
CONNECT
REACH + AMPLIFY
CREATE
CREATE
Content and Asset Production: Create materials that carry your message with the help of our writers, designers, developers, videographers, and marketing technologists.
REACH + AMPLIFY
Channel Distribution:
Deliver messages where decision-makers gather through our BNP-owned publications, your channels, organic search, and paid placements.
CONNECT
Engagement and Audience Reach: Turn exposure into two-way conversations via webinars, podcasts, live events, gated experiences, and CRM lead nurturing.
OPTIMIZE
Performance and Insights: Channel results back to the planning stage with IgniteDemand analytics, lead scoring, and structured testing.
PLAN
Strategy and Research: Set clear direction with audience profiles, competitive scans, clear KPIs, marketing plan, and campaign architecture.
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Each spoke in the flywheel represents a critical stage in BNP’s holistic approach. It’s not linear. It’s a continuous loop that mirrors the way buyers learn, compare, choose, and renew. Progress made in one area fuels the next, while data gathered along the way circles back to planning.
The Five Spokes of Our Flywheel
Flexible by Design
The Partnership Flywheel isn’t a bundled service. It’s a flexible framework. Every organization has different budgets, in-house talent, and timelines, so we let you set the entry point and pace. The flywheel adapts to that decision without forcing a reset of tools or processes.
Begin with one spoke or commission the full wheel.
Pick a single discipline, like Plan or Reach & Amplify, when you need a focused boost, or activate all five when you want a fully managed program. Either way, the same playbook and point of contact guide the work.
Scale services gradually without disrupting existing processes.
As goals widen or resources grow, additional spokes slot in alongside what is already working. There is no duplicate onboarding, and your current stack stays in place, so momentum is never lost.
Apply industry experience in manufacturing, construction, food, AEC, security, and more.
Our editors, strategists, and analysts track technical sectors every day. That domain familiarity shortens ramp-up time, improves message credibility, and helps campaigns resonate with hard-to-reach specialists.
What Sets BNP Media Apart
BNP’s brands are the foundation of everything we do. Each one serves a specialized audience with consistent editorial, research, and education, earning trust and fostering return engagement. Advertisers benefit from that equity. When your message appears alongside respected content, it carries weight.
- Direct access to real decision-makers, not rented lists
- Trusted editorial brands across complex B2B sectors
- Engaged first-party communities, shaped by decades of audience development
- Flexible entry points to match internal resources and campaign maturity
- Integrated strategic support across planning, production, distribution, and measurement
Why First-Party Data Matters
At the heart of it all: our brands and the first-party data BNP Media trusted B2B publications generate every day. Through subscriptions, event attendance, digital behavior, and direct interactions, we collect deep insights that give our partners a clear advantage. Every recommendation we make is grounded in direct intelligence about who they are, what they care about, and how they engage with content across channels.
Start Anywhere.
Go Everywhere.
Looking for more than a one-off placement? Want a partner that helps move your audience from awareness to action? The Partnership Flywheel gives us a common framework to start smart and grow forward.