PureGrain Renew bathroom interior
thin white vertical rule
light wood grain graphic
Engineered Floors logo in gold and grey
thin white horizontal rule
light wood grain graphic
PureGrain High-Def gold and white logo
THE FUTURE
OF LVT
two young children running with a large US flag through a sunny meadow

PureGrain™ Direct Digital Print by Engineered Floors® is the first domestically manufactured DLVT (Digital Luxury Vinyl Tile) that uses digital emboss technology to create high-resolution designs directly on a rigid high-density core. The creative process begins by digitally scanning unique wood species, allowing for unlimited design possibilities and minimal plank repeat for a more authentic wood look and feel. Our entire manufacturing process is under one roof – from extrusion to printing to boxing – to ensure the product is 100% made in America in Dalton, Georgia.

100% made in the USA.
Atmosphere Lunar Glow interior from above
Atmosphere Lunar Glow interior from above
blurred image of  Atmosphere Lunar Glow interior
Digitally
printed in high-definition.
blurred image of  Atmosphere Lunar Glow interior
Digitally
printed in
high-
definition.

Think of the traditional LVT manufacturing process as making a copy on a copy machine. The results are fine, but they lack dimension, depth, and clarity. Think of Engineered Floors’ DLVT manufacturing process as creating an object with a 3D printer, allowing for amazing dimension, visible depth, and outstanding clarity. More realistic visuals created by state-of-the-art, high resolution printing techniques allows for stunning wood visuals and high-performance features.

image of the digital separations of a PureGrain flooring product
thin white vertical rule
aerial view of mist in a dense green forest
Nuture Renew interior by Engineered Floors
tree ring circles

The design process allows for natural, realistic looks with the feel of real wood – just like nature intended.

With up to five times more unique boards than traditional LVT, DLVT provides distinct visuals for every room in the house.

tree ring circles
PureGrain closeup of grain details
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VIEW OUR PLANK REPEAT STORY

Fewer plank repeats.
Created with
nature in mind
detail of a digital luxury vinyl flooring swatch
detail of a digital luxury vinyl flooring swatch
detail of a digital luxury vinyl flooring swatch
PureGrain Plank Repeat Story diagram

CLOSE

The Plank Repeat Story

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Learn more about PureGrain™ High-Def
Engineered Floors logo in gold and grey
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Discover the future of LVT by visiting

... or find your local dealer here.