PureColor® is our proprietary brand of solution-dyed fiber. Because it's solution-dyed, the color goes all the way through the fiber, meaning the color won't fade, wear off, or stain.
Features & Benefits
SCROLL DOWN
PET-FRIENDLY LIMITED WARRANTY
EF warrants your carpet made with our PureColor® will not be permanently stained from exposure to pet urine, vomit, or feces from domestic cats and dogs. This warranty covers the physical appearance of a pet stain. Terms and Conditions apply. You must keep the carpet cleaned and maintained according to guidelines established by the Carpet and Rug Institute.
FOOD & BEVERAGE LIMITED WARRANTY
No one wants a permanent stain on their carpet. That is why we make all our carpets to be extremely stain resistant. With proper care and prompt attention, our carpets will resist staining from a host of common food and beverage accidents, such as coffee, colas, ketchup, chocolate, and wine. You must keep the carpet cleaned and maintained according to guidelines established by the Carpet and Rug Institute.
SOIL RESISTANCE LIMITED WARRANTY
Nothing dulls the appearance of a new carpet faster than soiling from outside dirt and everyday living. That is why we equip all of our carpets with our own soil and stain shield treatment. Our treatment keeps dirt from clinging to the carpet fibers so it’s easier to vacuum. Did you know regular vacuuming also prolongs the life of your carpet? It does! Always keep the carpet cleaned and maintained according to guidelines established by the Carpet and Rug Institute.
FADE RESISTANCE LIMITED WARRANTY
We all enjoy a beautiful view and lots of natural light, but no one wants to worry about the possible damage and color fading that can be caused by prolonged exposure to harsh sunlight – especially from southern exposures. That is why our carpets are made beautifully fade resistant with our PureColor® solution-dyed fiber. You can even spot clean with household bleach and the color will not fade.
TEXTURE RETENTION LIMITED WARRANTY
Texture gives your new carpet the look and feel you want. So why not keep it longer? We warrant your new carpet against significant twist loss from foot traffic for the warranty period. This does not cover abusive wear or carpet that has been incorrectly installed.
ABRASIVE WEAR LIMITED WARRANTY
Everything wears from use and carpet is no exception, but you certainly don’t want your new carpet to wear out before its time, and neither do we! That is why we warrant our carpet to stand up to normal wear and lose no more than 10% of pile fiber during its warranty period. Of course, the carpet has to be installed correctly and the abrasive wear has to be normal residential foot traffic - not abusive use.
OTHER STAINS LIMITED WARRANTY
This includes any active lifestyle stains including: mud, household bleach and cleaners, beauty products etc. Of course, this warranty excludes abusive conditions (paint, stain/varnish, hair dye, and adhesive) or unattended spills or accidents. You must keep the carpet cleaned and maintained according to guidelines established by the Carpet and Rug Institute.
SCROLL DOWN
OUR GREEN STORY
*Compared to conventional carpet manufacturing processes.
GOLD STANDARD
2316 PEWTER
SILVER LINING
2828 STORM
With the combination of high texture + high twist, these products provide the ultimate performance in soft fiber.
: complexity of color for a more vibrant visual
: high resolution finish for softness you can see
: engineered to endure
: spatial color affinity
HIGH-DEF PRODUCTS
Extrusion
Twisting
Heat Setting
Tufting
Coating
Distribution
Extrusion
When an inherently stain resistant polymer, in the form of a pellet, is melted down into a solution, it’s drawn or “extruded” into long strands of a single-ply fiber. PureColor® is our proprietary brand of solution dyed fiber.
Twisting
Two cones of single-ply fiber are twisted together to create a two-ply fiber (2 is better than 1) thus increasing the strength and durability of the fiber.
This is also where we can create “Flecks” or “Tonal” looks by twisting various fiber colors together.
Heat Setting
Heat is applied to the twisted yarn that locks the twist in place, increasing its durability and preventing the fibers from becoming untwisted.
Tufting
The cones of twisted, heat set yarn are sent to this area where they are tufted via needles into the primary backing.
This is where pile height, density, and weight can be adjusted and where patterns and loops are created.
Coating
This is the last step of the process where our secondary backing system is attached to the tufted primary by using a thin, smooth layer of latex between the two backing systems.
This is also where we add our soil protection chemistry, SoilShield®, to the carpet.
Distribution
The carpet is then inspected by quality control, wrapped, labeled, and placed on the shelf within our distribution center to be assigned and shipped.
