Remember the optimism heading into 2021? Vaccines were on their way. Factories were opening back up. We knew there were issues with the supply chain, but a problem recognized is a problem that can be solved. Yeah … good times.
Little did we know that we were living in a horror franchise that just won’t end. Did anyone of us expect to be starring in Coronavirus Chapter 5: Omicron’s Revenge? The funny thing is, COVID doesn’t even seem to be the main character anymore. It’s sort of serving as the backdrop and letting other things like problems with supply be the star.
Horror film franchises tend to follow the same, or similar, formula from film to film. The characters and places may change, but the structure is basically the same. It’s for this reason that respondents to this year’s Executive Forecast echo much of what was said at this time last year, but have pushed COVID back a bit. It’s still there and much of what is expected in the year to come is based on the continued effects of the virus, but it’s not necessarily seen as the main antagonist.
Yet, again, a lot of what our respondents expected out of 2021 are expected once again in 2022. You might even call it a trend. Or, put another way, the new normal might actually be here to stay. So without further ado, here are the executives we spoke to and their thoughts on the year that was and the year that will be.